PROFICIENCIES
DIGITAL MARKETING
RESULTS DRIVEN
As Chief Marketing Officer, for NELIDIGITAL, I leverage 10+ years of expertise developing data-driven messaging and integrated communications proven to engage diverse audiences and deliver real business impact.
My background includes overseeing the marketing / communications for SaaS start-ups as well the omnichannel strategy for a national healthcare organization & licensed franchisees. Leading with a growth mindset has been key to managing successful teams while orchestrating market research and leveraging insights to drive KPI's. Prior to shifting entirely into marketing I was recognized for sales achievements at Pfizer, Abbott Laboratories & sales leadership at Conde Nast.
Adobe Full Creative Suite: Photoshop, Illustrator, InDesign, Adobe Customer Journey Analytics
Logo, Layout / Storyboard
Illustration / Photography
Print /designing for print
HTML and CSS
WordPress, Canva, Figma
MEDIA EXPERIENCE
PPC
Meta Ads Manager/Meta for Business
Google Ads /Conversion Tracking
LinkedIn Ads
YouTube Ads
TikTok Ads
Trade Publications
Business Reviews,
Press Releases
Newspaper &
Radio Reach/Frequency Purchasing
Optimize Efforts & Measure ROI: Currently using Marketo to create, manage, and measure marketing campaigns, including email marketing, landing pages, and event tracking.
Key to Successful Campaign Management:
CONTENT | SEO | BRANDING
SEO
Social
Content
Click each icon for more info including milestones :)
eMail & MMS
Event
Analytics
Ready to develop marketing strategies that are tailored specifically to your business needs and integrate tactics to successfully attract, gain, and retain loyal customers? Let's Connect!
CRM | CMS
Executive Communications
Identified limitations of existing CRM solution and surveyed staff and franchise owners to write a proposal & requirements documentation for a new corporate-wide communications remodeling and new CRM solution
Training
Led 8-week CRM training sessions for onboarding staff and franchisees to maximize software buy-in, resulting in earlier and more thorough KPI reporting and overwhelmingly positive feedback on the new Content Management System.
LMS & Design
Developed new CRM training modules and print follow-up materials, including an introduction to a new Content Management System, FAQs, and an existing library of degree-related courses.
Project Management
Introduced new software, by creating a Gantt chart for executive stakeholders outlining the CRM rollout including data migration, milestones, asset development, task owners, and deployment schedule.
Educated Franchisees thru Marketing webinars about Customer Journeys, Lead Magnet & Click Funnels: By utilizing HubSpot and automated chatbots, created a physical therapy private practice Click Funnel which Captured Facebook leads and moved prospects through online appt scheduling or dropped to a 'nurture' campaign as part of a customer journey.
SEO
Before / After
SEO TOOLKIT: Google Analytics
Google Ads Google Search Console
Moz, Ahrefs & Semrush
Content Management System
Partnered with VistaPrint to develop a web portal for staff and franchisees to order approved branded merchandise, eliminating the need for marketing approval and delays.
Built over 150 mock-ups and a style guide to create online catalogs.
Design by néli a
Created content calendars that successfully organized social media campaigns & posts into a goal-centric roadmap for 5 separate corporate identities. Aligned content with objectives of each principal stakeholder, gained buy-in at C-level, reduced redundancy, and improved lead qualification.
AI | LLM'S | AGENTS
TOOLS N TOYS
As value add for current CRM clients and as a lead magnet for new users, I created Custom Chat GPT specifically trained to meet the needs of Loan Officers (MloFlo's target audience)
LATEST AI & LLM'S
TOOLS, APPS, AGENTS
Tools such as DeepSeek, ChatGpt, Claude, Perplexity, Gemini, Google AI Studio
Favorite Tools by néli a
FOR IMAGE & VIDEO
GENERATIVE AI TOOLS
Flux AI
Stable Diffusion:
Leonard.ai
MidJourney
Runway.ai
Pika
Luma Labs
Kling
Ideaogram
WORK | SAMPLES
Zoom Backgrounds, Tradeshow Loops, Intros, Landing pages, Video assets & Social Media Campaigns
SaaS, Healthcare, FinTech, Real Estate
GENERATIVE AI FOR DESIGN ELEMENTS
AI ARTICLES | UPATES
STRATEGY | RESEARCH | ANALYSIS
In today's environment, most firms operate under intense competition and try to do everything to gain market share. When the product comes under pricing pressure there is always a possibility that a firm’s operations could well come under threat. This situation usually comes when the business is operating in a saturated market, also known as the 'Red Ocean'.
As Blue Ocean thinkers, we pride ourselves on delivering in-depth market research & data gathering for strategic analysis & planning that breaks the value-cost trade-off to open up new market space for your company. The red ocean strategy is a market-competing approach. Blue Ocean is a market-creating strategy.
Instead of letting the environment define your strategy,
craft a strategy that defines your environment.
Home to Tampa Bay, Florida, nelidigital is an acclaimed group of certified marketing professionals who harness digital technology for strategic marketing advice, brand development, and B2B advertising.
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